EMSUM.ORG
Wanna Reach the Adults Who Never Really Grew Up?
Our audience is ready to spend their kid’s inheritance
Because apparently they matter, so here’s your spreadsheet
Our mission, your products, a match for our audience
EMSUM.TV
People don’t watch EMSUM because they’re getting older. They watch because they’re still getting into trouble.
AVERAGE VIEWER AGE
55–64 YRS
SUBSCRIBERS
VIEWS
Are you in Travel, Finance, Food, Health, Technology, or Insurance … our audience is entering the highest discretionary spending years of their lives. Or to put that in “EMSUM-Speak” … they’re buying the big motorhome, not the budget one.
EMSUM introduces brands to curious, financially established adults who actively seek new products, experiences, and ideas—and actually enjoy discovering them. Can we introduce you?
WHAT IS EMSUM?
The Mystic Society of Unconventional Men
Old Is a State Of Mind
EMSUM is an entertainment brand built for adults who refuse to believe that curiosity, playfulness, and absurdity have an expiration date.
Through comedy, satire, fictional scenarios, and intentionally ridiculous experiments, EMSUM pokes fun at the invisible rules we’ve accepted about retirement, aging, masculinity, and “how life is supposed to be”.
Laugh Your Way Through
Rather than teaching or preaching, the channel invites viewers to laugh first and think second, using humor as a way to question assumptions and to rediscover the freedom to write their own script.
He’s a Righteous Dude
It’s Ferris Bueller for the second half of life: entertaining, mischievous, and just subversive enough to remind people that growing older doesn’t have to mean becoming predictable.